Here are several ways you can try to advertise your site: Article marketing is where you write an article and submit it to an article directory. This directory can get your article listed high in the search engines. You just add your website link to the author bio box of that article, and you have a lot of potential people coming to your site. EzineArticles.com is one of the best article directories to try this with. Make sure also that your article focuses around a search phrase that people will type into Google. You want to make sure that this search phrase also doesn't have too much competition.
You can also try to create a video that is somewhat related to the products you sell. Upload this video onto a site like YouTube (and several others) and include your website link inside the video.
Also try creating a squidoo lens (www.squidoo.com). They do well in getting you ranked high in the search engines.
If you are really serious about this, I recommend you check out Wealthy Affiliate, as they tell you several ways to succeed in selling products on the Internet. The owners of the forum started out in college selling products (affiliate marketing) and are now millionaires.
Good luck!
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